5 Critical Factors When Shifting from Web App to Mobile App

The growth of the mobile technology has been tremendous but the impact on business has defied all business expectations. More businesses are now shifting towards mobile optimization with the 2015 ComScore Study showing mobile search has surpassed desktop search. In terms of popularity, the smartphone is 80% popular across all ages with other smart devices … Continue reading 5 Critical Factors When Shifting from Web App to Mobile App

4 Must Have Google Ad Extensions for Your AdWords Campaign

Every online marketer appreciates the importance of a pay-per-click (PPC) campaign.  This has become the ultimate marketing model for online businesses. There is no better technique to draw people to your website than through PPC and with more visibility, you enjoy better conversion and higher sales.  The goal of your PPC campaign is to draw … Continue reading 4 Must Have Google Ad Extensions for Your AdWords Campaign

Why Product Bundling is the Future of Marketing

The internet has revolutionized modern business with more than 70% of shoppers saying they search products on the internet before shopping. With over 3.2 billion internet users according to the International Telecommunications Union (ITU), ecommerce is the way to go for any modern business. However, competition is stiff and most websites are finding it harder … Continue reading Why Product Bundling is the Future of Marketing

5 Major Social Media Marketing Pitfalls to Avoid

Social media is now an integral part of business marketing. If your business has not adopted social media marketing, then you are losing out on an extensive customer base. Facebook for instance boasts over 1.71 monthly active users (MAUs). Twitter on the other hand records 100 million users logging in daily. The numbers are equally … Continue reading 5 Major Social Media Marketing Pitfalls to Avoid

A Concise Guide to Choosing Between Mobile vs. Responsive Web Design

The internet is a volatile marketing platform and as a web marketer, you have to keep up with the changes. Online traffic has moved from the desktop to other devices according to Smart Insight Research. From tablets, Smartphones to smart wearables today’s internet user has an array of channels to access this platform. Your eCommerce … Continue reading A Concise Guide to Choosing Between Mobile vs. Responsive Web Design