Google is by far the world’s largest search engine. It is also the search engine that every website wants to please. However, Google is quite strict with their services. They strive to provide the best of services by employing very strict SEO principles. Recently, the company unveiled a new search algorithm- Google RankBrain. People are already worried and asking questions about this algorithm but then its purpose is quite basic. It will not cause any serious changes in your daily online routine and thus you need to worry much about it.
What is RankBrain?
This is the latest Google algorithm that is designed to handle search queries that it does not recognize immediately. It one of the three major signals for ranking in Google now. If you want to be found online, your website must be accessible to Google and other search engines. The search engine will rank your website on the search engine results page (SERP). Being found on page one of Google is one of the best things that could happen for your website.
How does it work?
The workings of Google RankBrain are fairly simple. It basically serves a translator between the computer system and the written words in the search engine. It is not similar to the older algorithms. It is an artificial intelligence system meaning that it is able to process the most unfamiliar and even vague search requests. It comes with the ability to guess what someone was intending to search which makes it such a major excitement for many.
On top of this, it has the ability to make suggestions which will help the person who is conducting the search to find exactly what they are looking for. It is particularly helpful in cases where there are unusual questions, misspelled words and technical jargon. It is going to improve search engine optimization (SEO) significantly. There are those times when someone will search for something which is one your website but then since Google has no idea what you want, it brings up other totally unrelated results.
Artificial intelligence has grown to become such a popular hit over the years. Google Rank Brain is one of those algorithms that are sure set to provide personalized searching experience. It is going to make using Google so much easier. If you are one of those people who are not particularly fond of typing then this algorithm will be of so much help to you.
How does it affect your site?
As aforementioned, RankBrain deals primarily with unfamiliar search requests. People develop habits when they are searching. Therefore, this algorithm is not going to be active for most of an individual’s everyday uses. It is only when the search engine sees something unusual or unfamiliar that Rank Brain is going to try and guess what the user wanted to type. Internet users who are very keen and familiar with the operations of search engines will notice change in how requests are handled. However, if you are one of those people who just search, you will not see any change at all.