The growth of the mobile technology has been tremendous but the impact on business has defied all business expectations. More businesses are now shifting towards mobile optimization with the 2015 ComScore Study showing mobile search has surpassed desktop search. In terms of popularity, the smartphone is 80% popular across all ages with other smart devices gradually catching up with the desktop. While the debate between web app and mobile app continues, there is no denying the importance of optimizing your business for mobile.
If you are planning to shift from web to mobile app, there are some important factors to consider. Here are a few of these factors:
1. Data and Required Permissions
One consideration for your mobile apps development company has to be the data. A vast amount of data will be needed on the mobile app which calls for optimized functionality. The app will also require lots of access information including location of the user, contact book and such other requests. Personalization is also a big concern when you are making the shift and you need to build an app with this in mind.
2. Security is Key
The random advance of internet technology has come with concerns on security. While mobile storage offers convenience, the risk of vulnerability cannot be ignored. The need for backup cannot be gainsaid and it is important to ensure a system is in place to facilitate data sand-boxing. Encryption is also a good idea for the data that has been created to ensure it is only accessible form a particular app.
The idea is not just to create a replica of the web app but rather to develop an app that guarantees the best user experience. You need to understand that the mobile app is not a magic wand to offer easy access but rather a complement of the main page. It will not be able to do everything and you need to strip it down to the point where it is fully optimized to meet business objectives. Make sure your mobile app can do what customers need without the burden of excessive features which will slow it down.
4. Optimize User Experience
When your visitors come to your mobile app, they want to get the same experience they have had on the site. You need to make this transition smooth. Users love an app that makes things easier and they are quick to uninstall those that don’t provide a good user experience. Make sure your mobile app is flawless by making it user friendly and easily navigable.
5. How to Download
Your users will need to access the app in order to download as this will translate to better conversion. App stores are the first option where you can have the app though there are other options depending on the type of app you are developing. Your mobile apps development company should be able to provide the best deployment option based on the strategy you have in mind.
There is no underestimating the opportunities that a mobile app brings to your business. Go on and talk to a mobile app developer and start leveraging these opportunities.