7 Key Ingredients Every E-Commerce Store Should Have

Shopping online is what everyone is doing. Well, it is not only efficient but also convenient. Though this line of business started slow, it has grown in leaps and bounds. As a niche for every person, shopping is no longer a woman thing; gadgets, clothes, foods, etc. are all available online.

Besides having a webpage and a buy button, an E-commerce shop should show customers the benefits they will get from buying the products and also make the online shop sell. Good brand image is essential but your web visitors have to trust you.  The recipe for a successful e-commerce business has the following ingredients:

1.Clear Logos

The business logo is its identity. It should be distinctive and easily recognizable as a particular brand. Visiting customers will trust your shop better if the logo has a reassuring symbol in it. Some of the best brands are internationally recognized at glance because of the distinctively designed logos.

2.Brand Products

This is a luring ingredient for shoppers. Having branded items displayed on the homepage will grab the attention of first-time visitors fast. An e-commerce shop that lets its visitors shop by brand will gain more customers rather than having all products crammed up randomly.

Also Read [ Top 5 Platforms for E commerce Websites In 2016 ]

3.Sales and Discounts

All buyers appreciate the opportunity to buy for less than the initial price regardless of their salary status. As a result, they will use every chance to shop at a store offering discounts and freebies. Sales like the Black Friday sales attract many buyers and because of the extremely low prices, they purchase more than they need or don’t even need.  This is a great selling point because you can sell items that have been in the stores for too long.

Free shipping is also a great incentive for buyers and you can involve daily deals as well.

4.Advanced and easy-to-use checkout processes

Check out your online store’s checkout process. E-commerce development services India offer the best website designs for your store that make the checkout process simple. Use of distinguished shopping carts and shopping buttons in different colors will attract the visitor’s interest.

There should be a popup notification to inform the buyer of the item(s) added into the shopping cart. The personal login and password should be available to ensure ease of use. Inclusion of a search box is also important for big stores.

A responsive web design is fundamental. Most shoppers use smart phones and they will abandon the cart because of a non-responsive page.

5.User Reviews

We learn from the experiences of others. A good experience on a purchase process or a product from an online shop will be relayed on the website. If you have many positive reviews, new visitors will trust your brand and therefore buy from you.

6.Payment system options

You will be selling to the entire world, a market with different financial systems and options. Technical limitations should be avoided and all the available payment modes stated in advance. Most acceptable options are PayPal, Gift vouchers, Cash on delivery, debit and credit cards.

7.Links to social media

Most people learn of your products through social media. Make sure that your business has social media platforms with quality content and graphics. A call to action message can be added to the links.

Essentially, your shop should be known for its good attributes in customer service, delivery and product quality. Therefore, you must also include a store finder, the store’s contact details and the business partner’s trust-marks. Product specifications will also pay up alongside your invested finances, time and efforts

About Rahul Bhardwaj

Rahul Bhardwaj is a Project Manager with online marketing agency Trignosoft Solutions. He especially enjoys learning & sharing thoughts about search engine, social media, and website development. His job is to create value for clients in their particular niches that eventually bring them links and business through digital mediums.