5 Ways to Optimize Your E-Commerce Website for Mobile Devices


A Google report shows that the modern shopping experience has changed significantly with the entry of multi-screen devices.   The contemporary consumer has a variety of devices to choose from of which the Smartphone happens to be the most convenient. 71% of shoppers’ today shop from their mobile devices.

A ComScore Report in 2014 already highlighted the flat-lining of desktop sales as mobile apps take more control of the online retail sales. What does this mean for your online business? With mobile as the chief purchasing medium your ecommerce store must be optimized for mobile. How do you get this done? Here are some ideas:

1.Ensure Fast Loading Speeds

There are no two ways about it. To ensure your ecommerce website enjoys high conversion rates you must guarantee high loading speeds. Mobile users click away rates are bad for business considering that most of the online traffic is now on mobile. To make your mobile website faster cut out irrelevant information, minimize the images, optimize caching, use HTML local Storage for faster speeds, eliminate sidebars and pop-ups on your mobile website and of course test the website frequently.

2. Personalization

A recent study by Accenture shows that 65% of online shoppers using multi-channels are always seeking for local stores. This means you have to provide local information to enhance their experience eon your website. It is easy to personalize your services by using geo-locationing to help shoppers to the nearest offline store. It is also easier to personally provide shipping information when you have the location to the shopper. Other important personalized details such as time and location and local weather conditions can also be sent via push notifications.

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3.Optimize by Considering Your End User

Smartphone users have an even shorter attention span than the ordinary internet user. They immediately drop off if they can’t find information that is relevant to them.  To avoid this make sure you have the end user in mind when creating your content and updating the same on the website. Your optimization should revolve around the keywords you have chosen and you have to think like the targeted end user before launching the website.

4. Simplify Mobile Navigation

It is true that you need as much information from the user as possible but then you have to keep in mind that the shopping experience is happening on a small screen. To reduce bounce rates limit the number of fields you use for information requests. Avoid unnecessary spaces between form fields, ensure the form fields are easily reachable by the thumb and don’t ask for irrelevant information for the checkout process.

5. Responsive Design for Better User Experience

User experience is the holy grail of mobile eCommerce success. A responsive design ensures size; font and call-to-action are easily navigable and clickable.

E-commerce Development Services India comes in handy to help you optimize your website for mobiles. The future of business is on mobile internet and you need to jump onto the bandwagon to leverage the immense benefits the platform offers.

About Rahul Bhardwaj

Rahul Bhardwaj is a Project Manager with online marketing agency Trignosoft Solutions. He especially enjoys learning & sharing thoughts about search engine, social media, and website development. His job is to create value for clients in their particular niches that eventually bring them links and business through digital mediums.